ERA Southern California

Selling Assets

A Strong Value Proposition

Advertising Repetition

Beat Purchasing

Cold Calling? Stop It


Extreme Jobs And Reps Who Love Them

First Impressions

Forecasting Accurately

Give Away Your Secrets to Bring In Business

Handling Bad News from a Big Customer

House Accounts

How To Be Heard, Understood and Remembered

How to Disqualify Leads

How to Slay Goliath

Laughter Helps

Live by Price Die By Price

Lost On Price

Make The Answer Yes

Make Them Think

Mistakes With Decision Makers

Navigating a Crisis



Non-Selling Secrets to Sales Success



Prepare Relentlessly

Press Releases

Product Knowledge

Proposal Trap

Proposal-Give Me Yours

Proposal-How to Write It- #1

Proposal-How to Write It- #2

Question Everything

Recession? No, thanks

Sales Appeal Beyond Reason

Sales Senses

Seeing A Prospect

Sell The Brand Not The Product

Selling Is Easy?

Selling Sucks

Selling to CEOs

Sense of reality

Seven Ways to Lose an Audience's Attention

Shorter Is Better

Speaking Visually

Stop Price Negotiations

Stuck In a Rut?

The 3 Minute Presentation

The Dreaded Price Objection

The Most Important Thing You Need To Know

The Power Of One

The Best Salespeople Don't Sell

The Power of Questions

The Reference


Want an Appointment?

What Is Your Type?

What Does The Customer Rally Want?

Unhappy Customer?  Do the Can-Can

Why Sales Presentations Fail

Why Should Customers Do Business with you?

Writing Winning Proposals

Your Conclusion May be Losing Sales

Your Headline

Home - Return to ERA SoCal

Revised August 5, 2008