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"A good listener is not only popular everywhere, but after a while he knows something."
-Wilson Mizner
 
 
 
 
The Guide to Delivering Persuasive Presentations
 
August 23, 2006
Get Yourself Together!
You’re in the middle of an important presentation and have just finished answering a question when the dreaded moment strikes: you lose your place. This is no casual hiccup in the flow; your mind is totally blank and you feel a little like a climber taking a fall, grasping desperately at empty air. Even if this hasn’t happened to you yet, don’t worry – it will, says Dianna Booher, CEO of Booher Consultants, a communications training firm based in Dallas, TX. And the best defense is preparation. Booher recommends adding these techniques to your arsenal of presentation tricks to help you recover when you next lose your place during a presentation:

1. Create a pneumonic or acronym. Break your presentation down into large chunks and name the pieces. Then create a pneumonic or acronym using the first letter of each piece. When you lose your place, simply recall the pneumonic device and you’ll remember which point you were on. For instance, when Booher teaches her writing program, she breaks the program down into four steps and uses the acronym MADE to help remember the steps. If ever she loses her place, she simply tells herself “MADE” and by doing a mental run-down of each step, she quickly regains her footing.

2. Adjust your glasses. Have some “filler” activities you can do to fill a 10-second gap. Ten to 15 seconds of silence won’t sound unusual to an audience and it’s often all the time you need to recover your thoughts, says Booher. Some “filler” activities include taking off or putting on your eyeglasses so that you can “verify something,” taking out your pen and jotting down some words on your notepad, or asking the group about the temperature – whether it is too warm or cool. Another filler activity is changing locations in the room. After answering a question or concluding a point, it will seem “quite natural to your audience that you would pause reflectively and stroll to another spot in the room to move to your next point,” says Booher. “In the time it takes you to get there, you likely will have recovered from your memory lapse.”

3. Code your visuals. Glancing at your PowerPoint slide to see where you were may seem like an obvious recovery technique, but it doesn’t always work, especially if you’ve designed your slides well and they contain only a few key words. Booher suggests placing a subtle color bar or icon in the corner of each slide to cue you as to which segment the visual belongs in. That way, all you need to do is glance at the blue triangle in the bottom corner and you’ll remember you are talking about marketing goals for the third quarter – and that’s usually enough to get you back on track.

4. Ask the audience. If the situation is right, simply ask the audience where you were. By saying something like, “Now where was I?” you accomplish two things, says Booher. First, you make yourself look more human and therefore you become easier for the audience to connect with. And second, you find out whether the audience was paying attention. If they were, they’ll be able to answer your question. If they weren’t paying attention – and you weren’t paying attention because you lost your place – then something’s obviously wrong and you need to regroup completely by asking whether you’re covering what the audience needs.

Dianna Booher is author of Speak With Confidence (McGraw-Hill, 2002). She can be reached at http://www.booher.com/.


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