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About Electronics Representatives Association, Southern California Chapter


Territory   -   Officers   -   Committees   -   Chapter Info


JOIN ERA-SoCal


Join Here. . .

Print a Southern California Chapter Membership Application
Dues information is at the bottom of this page.             
              Fax it to 949-551-1162

              Or mail it to
              Southern California ERA
              15186 Normandie Ave.
              Irvine, CA 92604-2933

 

Territory


Southern California
, bounded on the north by the Counties of San Luis Obispo, Kings, Tulare and Inyo, inclusive (postal ZIP codes 900-935), Southern Nevada, bounded on the north by the Counties of Esmeralda, Nye and Lincoln, inclusive (postal ZIP codes 889-893), and the State of Baja California Norte, Mexico. Here is the EIA UTP Territory Description: www.erascal.org/Territory_Definition_UTP002.pdf
 

Officers


        
2012 Chapter Board Members

            President - Steve Tennessen, Astron Electronics, 949-379-7266

            Chairman of the Board - Tim Wolfe, PMC Technical Sales, 714-579-1400
           
            Vice President - Doug Johnson, O'Donnell South, 310-781-2255
            
            Treasurer - David Berryman, Signal Enterprises, 714-402-6221
         
            National Delegate - Bill Herold, Conquest Technical Sales, 805-241-5118 
 
            Government Affairs Committee Chair - Logan Enright, The Enright Company, 714-838-1900

            Membership Committee Chair - TBD

            Distributor Committee Chair - Dave Mertel, TTI, 818-407-8000

            Shows Committee Chair - TBD

            Executive Director - Dennis McGillis, 949-551-5200

            Office Manager - Frances McGillis, 949-551-5200
 

Past Presidents

1945 Jerry Hill
1946 Carl Stone, Sr.
1947 Norm Neely
1948 Dave Marshank
1949 Gerald Miller
1950 Harold Kittleson
1951 Ernie Roberts
1952 John Tubergen
1953 John Hill
1954 George Davis
1955 Bert Knight
1956 Vern Rupp
1957 Wally Harmon
1958 Chuck Fetty
1959 Bob Boniface
1960 Jack Berman
1961 Ed McCarthy
1962 Lou Snitzer
1963 Jack Carter
1964 John O'Halloran
1965 Milt Stolaroff
1966 Larry Courtney
1967 Bert Moore
1968 Larry Porter
1969 Dick Strassner
1970 Harrison Frank
1971 Russ Bidwell
1972 Ed Landa
1973 Bob King
1974 Rick Weiss
1975 Rick Weiss
1976 Mark Markman
1977 Len Rosen
1978 Dick Gravely
1979 Dick Jensen
1980 George Ufen
1981 Art Eggert
1982 Jim Minyard
1983 Jim Reed
1984 Ron Bernard
1985 Bob Groh
1986 Barry Krauss
1987 Don Hennelly
1988 Jim Jordan
1989 Don West
1990 Melissa Dickerson
1991 Larry Feige
1992 Bill Sullivan
1993 Craig Bassett
1994 Ron Schwartz
1995 Dennis McGillis
1996 Cameron English
1997 Joe Maiocco, Jr.
1998 Joe Maiocco, Jr.
1999 Bob Baxter
2000 Jay Ownby
2001 Bill Quinton
2002 Dan Parks
2003 George Gibbons
2004 Bob O'Brien
2005 Steve Geldman
2006 Tom Felts
2007 Gary Smith
2008 Bill Herold
2009 Ed Reese
2010 Jay Walters
2011 Tim Wolfe
 

 

Committees


2012 Chapter Committees
Committees are the heart of ERA, and involved in every aspect of chapter operations. 
Business is conducted by the Chapter Board, Chapter Committees and the Chapter
Office. Committees and their recommendations make things happen.     

BOARD OF TRUSTEES
Dan Parks, Chairman
Bob O'Brien, Vice Chairman
Bob Baxter, Secretary
Bill Greenfield, Treasurer
George Gibbons, Trustee-elect

BYLAWS
COMMITTEE
Tom Felts
Ed Reese

FINANCE COMMITTEE

David Berryman, Treasurer - Chairman
Steve Tennessen
Bill Herold

PROGRAM PLANNING
COMMITTEE
Doug Johnson, O'Donnell Associates, Chairman
Steve Tennessen, Astron Electronics
Dave Mertel, T.T.I.
Bill Herold, Conquest Technical Sales
Nicole Canterbury, Luscombe Engineering
Scott Larson, S.A. Larson & Associates
Brian Halligan, Packaging & Component Specialists
Wayne Saxton, Innovation Sales Southern California
Jack Chalmers, Conquest Technical Sales
Loren Kaiser, Kaiser & Associates
Peter Cop, C & N and Associates

MEMBERSHIP COMMITTEE
TBD

SHOWS
COMMITTEE
Dave Snyder
Bill Herold

GOVERNMENT AFFAIRS
COMMITTEE
Logan Enright, The Enright Company, Chairman

BOARD ADVISORS
Jay Walters, Signal Enterprises Inc.
Ed Reese, Motion Components
Gary Smith, G. L. Smith Associates
Tom Felts, Techrep Components

WEBSITE COMMITTEE 

Tim Wolfe, Chairman
Steve Tennessen, President
Doug Johnson, VP
Dennis McGillis, Editor
Bill Perry, Webmaster

 

The Best ERA Chapter



THE BEST ERA CHAPTER


Congratulations on being the best chapter in ERA.

Some think our chapter is pretty good, and it’s true. In seven
of the last eight years we have won ERA Chapter Of The Year
awards, seeming to confirm that we are doing something right.

Many chapters have declining membership. Ours has been flat
for eight years and while some have financial problems, we
have been in the black for seven of the last eight years.

Some of our events are terrific, others are pretty tame but
serve to educate us about important topics.

Our chapter is different.
Members continuously work to keep it inventive, active and
looking forward.

Distributor members
Since 2004 distributor members have helped us by adding another
perspective and contributing to the dialog.

Owner’s Forums
Our chapter created Owner’s Forums in 1995. Harrison Frank has
moderated most of them and occasional guest hosts help to keep
it interesting.

Social events
Spring and summer we have evening social events 100 miles apart
at opposite ends of our region to encourage mixing of customers,
distributors and reps in a casual setting. Two hundred attendees
over the two venues is an indication of their popularity.

Friday breakfast
Every Friday morning for fifteen years members have enjoyed
conversation over breakfast in Tustin and for ten years the same
happens monthly in Chatsworth. This is a great opportunity to
meet and talk with other reps on a regular basis.

Shows
Since the 1960s we have produced tabletop shows that bring out
customers to see our people and products. They are as popular
now as ever. We are planning four in 2011.

Our Industry
The past two decades have seen maturation, consolidation and
exportation of the electronics industry unlike anything in our
history. Many manufacturing companies in Southern California
during the 1980s are no longer here, or their manufacturing
has moved away. But we keep on selling.

All of the innovations above were done by chapter members. Their
contributions continue to benefit us, themselves and our industry.
The way to get something out of an association is to participate.

Let’s continue to work at advancing the rep profession,

Best regards,

Dennis McGillis
ERA Southern California
January 3, 2011
 

Association and Chapter Information


About ERA

In 1935 The Representatives of Radio Parts Manufacturers was founded in New York City.  By 1936 membership had grown to 78 and plans were initiated to establish "chapters" or "sections" in leading cities throughout the country. During these early days the association established its bylaws and initial objective -- "To create a spirit of mutual respect, esteem and cooperation among its members and the radio and allied industries" -- paving the way for the future.

During the latter half of the 1940s the office operation of the association was moved from New York to Chicago. Staff members were hired to help the Industry Relations Committee publish directories and send mailings to industry members. In 1948 the first Representor newsletter was published.

In the 1950s the first, full-time executive director was hired to manage the affairs of the national operation. In 1958, the association changed its name to the Electronics Representatives Association. 

***

About Southern California
ERA

In 1945 the Los Angeles chapter of “The Representatives” evolved from the Radio Boosters Club organized in 1933.

In 1951 we incorporated as a non-profit: The Los Angeles Chapter of Representatives, Inc.

In 1961 our name was amended to: Southern California Chapter Of The Electronic Representatives Association.

We remain the Southern California Chapter of the Electronics Representatives Association.  Our separate, member owned, 501(c)(6) California Corporation formed in 1945 predates our affiliation with ERA in 1961.  ERA National is part owner of EDS, we are not.  ERA National has manufacturer members, we do not.  ERA National does not have distributor members, we do. 

Our Chapter


Associations have the power to transform society for the better.

Southern California ERA produces dozens of educational, trade show and social experiences each year, publishes ERA Today Newsletter and a weekly email newsletter, provide hundreds of web-based tools and resources, and helps members connect via meetings, forums, breakfasts and other activities.

ERA members are independent businesses selling electronic products for more than one manufacturer to customers in a given geographic territory.

Southern California ERA helps members be knowledgeable, professional sales and business people via education, training, publications, trade shows and opportunities to meet with other reps, distributors and manufacturers for mutual benefit.

We are the largest chapter in the ERA. Our territory stretches from Central California through Orange County and the desert counties into Southern Nevada. Many members have significant business in San Diego and Mexico.

Members provide high value services to manufacturers and their customers. They are experts who know the territory and are skilled in identifying new opportunities. They develop new customers, serve existing customers and manage strategic accounts ranging from tiny to the largest names in the industry.

ERA rep firms sell products in virtually all market groups:

For more information, call 949-551-5200 or e-mail the Chapter office.  

Contributor to Success

Our Mission


ENHANCE PROFESSIONALISM AMONG MEMBER FIRMS

We help members be better business people and better sales people.

ERA Southern California Chapter office:
 
                    15186 Normandie Ave.
                    Irvine, CA 92604-2933
                    949 551 5200 phone
                    949 551 1162 fax

                    Email: Click here to Email Us
                    Website: www.erascal.org

Meetings


Chapter Meetings -
Dinner meetings feature experts in technology, business, finance and government, discussing topics of interest to everyone.

Joint Meetings - The Chapter hosts seminars and meetings with other industry groups active in engineering, purchasing, distribution and management.

Business and Finance - Advice on tax planning and financial controls, legal guidance and business organization are features of specialized seminars.

Educational Programs - Seminars to upgrade computer skills, product knowledge, office technologies and selling techniques for field and office staff.

Owners' Forums - Rep firm owners meet in a casual atmosphere over lunch to exchange ideas on a specific subject. Attendees arrive prepared to contribute and a moderator keeps the conversation moving. An outside expert is sometimes on hand to answer technical questions and provide advice.

ERA Markets its Members


Online Product Directory -
Published by the Southern California Chapter, it lists all members, with individual pages for representatives to showcase their manufacturers and products, services, facilities and capabilities with a cross referenced product index and directory of manufacturers. Companies seeking representation in Southern California look to our directory first - a definite edge for members in obtaining new lines.

Electronics Industry Locator - This nationally distributed Electronics Representatives Directory published by ERA National includes a listing of ERA member firms indexed by chapter and provides information on each member firm including ownership, facilities and services, territory, product specialties, number of employees and branch offices. It lists thousands of electronics industry manufacturers' representatives, identifying major areas of product interest.

Showtime


Electro-tech Shows
- Components, systems and technical products are featured at these tabletop trade shows in engineering and purchasing centers throughout Southern California. ERA reps and Distributors participate in these "invitation-only" one-day events displaying new and popular products.

Electronic Distribution Show - www.edsc.org

Del Mar Electronics Show - www.vts.com

The ERA National Partner


ERA members belong to a Chapter - Southern California - and to the National organization. ERA National provides many services to members, including:

Lines Available - A monthly list is sent to all members of manufacturers seeking representation, by geography, product category and customer base. Computerized Lines Available listings are a feature for members-only at ERA booths at leading trade shows. A Hot Lines service allows a manufacturer to target a single listing to member firms in selected market groups or territories.

The Representor - This magazine reports on industry, economic and government influences on the representative system of selling, along with business advice and case studies.

Contract Guidelines - Sample contracts establish guidelines for legal relationships between representatives and manufacturers and representatives and employees.

Management Conferences - Multi-day national programs involve workshops, seminars and panel discussions to develop management, operating and selling techniques.

Certification Programs - ERA is a charter participant in the Certified Professional Manufacturers' Representative (CPMR) program, an accredited three-year curriculum designed for representatives seeking the highest levels of skill and knowledge at Indiana University/Purdue University-Indianapolis.

Associate (Manufacturer) Members - Manufacturers working with ERA members may join ERA and participate in national conferences and other activities.

                    ERA National
                    111 N. Canal Street, Suite 885
                    Chicago, IL 60606
                    312-527-3050 phone
                    312-559-4566 fax

                    Email: info@era.org

                    Website: www.era.org

JOIN ERA


Any manufacturers' representative handling two or more electronics-related product lines is encouraged to join ERA. All members belong to National ERA and a chapter and may join additional Chapters with no increase in National dues.

Annual ERA National and SoCal Chapter member dues are shown below.

Dues are calculated on the number of full-time employees in the member firm.

ERA National begins its fiscal year November 1, Southern California Chapter fiscal year starts January 1.

People       Chapter       National       Total
1-3               $350            $400          $  750
4-9               $500            $600          $1100
10+              $600            $950          $1550
 

 

 

 


Revised December 28, 2011